Anchored by the "Expert in my field" concept, I designed a cross-platform social campaign for Huckberry that elevates their outdoor apparel into precision tools. I produced both motion and static assets in Illustrator and After Effects, strategically contrasting rugged lifestyle photography with refined serif typography and technical data overlays. Grounded in Huckberry's signature Navy and Yellow palette, the final deliverables blend an editorial aesthetic with utilitarian craftsmanship to effectively reinforce the brand's authority in durable gear.

Photography Credit: All imagery used in this spec campaign is the property of Huckberry and was used solely for conceptual and educational purposes within this design study. This project is not affiliated with or endorsed by Huckberry.