Sunset Scramble Digital Campaign

Role: Sr. Visual Designer
Deliverables: Campaign Identity, E-Commerce Web Banner, Email Design, Organic Social Carousel, Paid Motion Ad

I conceptualized and designed a comprehensive digital marketing campaign for Malbon's late-summer "Sunset Scramble" capsule to drive e-commerce engagement and brand storytelling. The objective was to translate the brand's disruptive, streetwear-inspired golf aesthetic into a cohesive, cross-channel digital experience. To achieve this, I developed a premium visual system utilizing bold, vintage-inspired typography, structured editorial grid layouts, and a warm, golden-hour color palette. The outcome is a scalable campaign system spanning a split-screen web banner, a high-converting promotional email, a seamless organic social carousel, and a native paid motion ad, all strategically designed to engage the modern consumer.